New Season

Don’t be a footnote. Make History.

A creative PR and communications studio where sport, climate, and culture collide.

LET'S MAKE HISTORY

drive meaningful change

We craft disruptive ideas, amplify your influence, and turn bold thinking into tangible impact — on screen, in headlines, and on the bottom line.

High Impact Athletes
Isabella Bertold
Marine Futures
17 Sport
The Magenta Project

disrupt the norm and rewrite the playbook

A new season is here.
One that’s yours to define.

Let’s make history

What we do

01

We share powerful stories with the people who matter.

From global outlets to niche communities, we pitch with purpose, shape the narrative, and stay on the front foot.

This is PR with purpose.

PR & Media

02

We clarify your voice — and build everything around it.

From movement to message, we help you align what you say, how you show up, and what your brand stands for.

Strategic Communications

03

We help you say what matters — and say it well.

From keynote scripts and award entries, to ghostwritten posts and opinion pieces, we shape narratives that build visibility, credibility, and cultural clout.

Personal Brand & Thought Leadership

04

We create experiences with impact.

With storytelling and sustainability at their core, we design events audiences want to attend, partners want to back, and media want to cover.

Events

05

We transform static reports into stories worth sharing.

Your work deserves to be seen. Forget lengthy PDFs no one reads — we design bold, interactive reports for the modern era: visually-led, narrative-driven, and amplified through campaigns and content that keep the impact alive.

Impact Reports

06

We turn bold insights into breakthrough action.

From brand positioning to full campaign rollouts, we transform ideas into integrated campaigns that move the needle and deliver results.

Campaign Strategy

07

We craft strategies that earn attention — and know what to do with it.

From calendars and content, to plans that grow relevance, reach, and return, we’ll help you show up and leave an impact.

Social Media Strategy

08

We design culture-shifting content.

We build ideas that move fast, land meaningfully, and resonate deeply. From agile assets to full-scale productions, everything we make is designed to connect, share — and built to last.

Creative Content

High Impact Athletes Co-Founder Hugo Inglis

"They don’t just tell stories, more importantly they understand them deeply enough to drive results. We've seen them take time to learn what success means for us, what good growth looks like, and how they can support us to increase our impact in the world."

SailGP Chief Purpose Officer Fiona Morgan

“I am so proud of James and the studio he has built with real purpose and personality. Fin’s energy into the team only amplifies this and I know their future is very bright. Having worked with them both at SailGP, it’s no surprise to see them shaping purpose-led comms with edge, ambition and a bit of fun.”

Isabella Bertold

"It’s not often you find a media and marketing team that genuinely gets you, especially as an athlete whose motivation goes beyond podiums. New Season doesn’t just help me share my message. They help me elevate it, and they push me to turn inspiration into real action."

Marine Futures Founder Ollie Taylor

"James and the team at New Season have been pivotal in supporting Marine Futures convert a rather technical message into something that everyone can understand through the power of storytelling. James has an unrivalled ability to highlight the key insights that land with customers, supporting Marine Futures through a period of significant growth."

Mike Geddes, VP USA, 17 Sport

“New Season helped 17 Sport develop a clear, tactical strategy for our external marketing. Their thoughtful and passionate approach helped us to unlock new potential to turn our experience and people into tools for business development. They care deeply about their work and their clients and this makes them easy to work with."

Journal

2026

The first few months

Read The Article