Marine Futures
Marine Futures
The Spark
Marine Futures exists to accelerate the shift from ambition to action in marine sustainability.
Through MarineShift360, the first lifecycle assessment (LCA) tool built for the sector, and collaborations with organisations such as SailGP, IMOCA, World Sailing and Starboard, they’ve shown how lifecycle data can reshape how the marine industry designs, builds and performs for lower impact.
But their role goes beyond data. In a sector where sustainability has too often been considered a compliance exercise, Marine Futures is showing it can drive efficiency, innovation and commercial advantage.
New Season joined to give that movement a voice, to turn technical insights into stories the industry couldn’t ignore.
We set out to showcase a brand that spoke not only to sustainability managers but to CEOs, investors and procurement leads, reframing environmental action as a source of resilience, relevance and value.
North sails
Building credibility
The challenge wasn’t just awareness but relevance, proving that lifecycle assessment could solve the real commercial pressures facing boatbuilders.
So instead of chasing glossy tier-one headlines, we focused on the trade titles that shape contracts, supply chains and design choices: Marine Industry News, International Boat Industry, BOAT International and more.
Through human-centred case studies, unique opinion pieces, targeted campaigns and digital storytelling, we built credibility in the spaces that matter.
In the past year, coverage mentioning MarineShift360 has appeared in more than 90 articles, reaching over 40 million people. On social media, a 75% increase in LinkedIn followers year-on-year generated more than 900,000 impressions.
40 million
total reach of media coverage featuring Marine Futures
Stories that set the direction
We turned complex LCA data into stories that inspired as well as informed, proving sustainability drives performance as much as impact:
- Williams Jet Tenders launched Evene, a new brand of luxury tenders built with sustainability at its heart.
- North Sails cut 678,000 kg of carbon through solar installations, reframing efficiency as profit protection.
- Starboard created an Olympic windsurf board with 19% fewer emissions, showing world-class performance and lower impact can co-exist.
- The RNLI showed how one lifeboat could redefine an entire fleet, using lifecycle thinking to balance its lifesaving mission with environmental responsibility.
- BAR Technologies proved its WindWings® system pays back its carbon footprint in under a year, turning lifecycle proof into commercial advantage and showing what transparency in shipping looks like.
We brought these stories to life across multiple formats, from long-form articles for depth, carousels for clarity and bite-sized quotes for impact, engaging audiences from boardrooms to boatyards.
Starboard
The shift
For too long, sustainability in the marine industry has been treated as a checkbox. Marine Futures is proving it can be a catalyst, empowering the sector to move faster, collaborate better and think beyond compliance.
Their work is helping the industry see sustainability not as a cost, but as a shared opportunity to build a stronger and more resilient future
For New Season, this collaboration reflects our belief that the best stories don’t just inform, they accelerate change.