What we believe

A new season is here.
One that’s yours to define.
A chance to disrupt the norm and rewrite the playbook.

Because what’s coming next will be decided by those who do.
The ones who play for something bigger.
Who know legacy isn’t written by chance, but by choice.
Who see change not as a risk, but as a call to action.
And who know the world we share is ours to shape.

New Season is a creative communications studio, here to help ambitious brands lead with purpose. To craft bold stories and strategies at the intersection of sport, climate, and culture. Together, we’ll amplify your voice, inspire action, and leave a lasting impact.

Founded by James Rigby, New Season brings together a trusted bench of creatives, strategists, and storytellers, tailored to every brief. You’ll always know who’s on the pitch, and what they bring to the game.