The Spark

Isabella Bertold is not a typical athlete. She’s a professional sailor and professional cyclist, a health-tech investor and advocate for women in sport, and the skipper who led Canada’s entry at the first-ever Women’s America’s Cup.

Her focus isn’t fame but impact. She uses her platform to talk about climate, equality and purpose in performance, sharing stories that connect people to why sport matters.

New Season has worked with Isabella since 2024 to shape that voice, building her presence across media, LinkedIn and Substack.

Our goal has been to help her lead conversations with authenticity and depth, while building a platform that opens real opportunities for change.

Building a voice that cuts through

In a world obsessed with Reels and Stories, Isabella tells real stories.

She’s thoughtful, strategic and unafraid to challenge the system she competes in.

We began by building a communications and influence strategy that aligned her purpose as an athlete with her ambitions as a changemaker. From there, we helped her develop a voice that feels measured yet personal, confident without being curated.

On LinkedIn, her reflections on leadership, gender equity and sustainability have become her signature. Each post balances performance insight with human perspective, reaching audiences that span athletes, investors and industry leaders.

Each piece is designed to do more than engage. It’s written to shift perspective, open dialogue and position Isabella as a credible voice for the future of women’s sport.

Shaping the path ahead

Our collaboration now extends into commercial positioning and partnership strategy, helping Isabella navigate conversations with brands in cycling, sailing and technology that share her values.

We’ve helped her articulate her value not as an influencer, but as a leader whose credibility builds trust and community.

Her upcoming solo expedition, sailing and cycling from Plymouth to Bergen while collecting microplastics data, captures everything her platform stands for: real action, real purpose, and storytelling with substance.

The shift

Isabella Bertold represents a new kind of athlete influence, one built on substance, not scale.

Her story isn’t shaped by algorithms or aesthetics; it’s driven by curiosity, consistency and conviction.
For New Season, supporting her journey has been incredibly special, helping an athlete define her voice, connect her purpose, and build a platform that turns both into lasting impact and commercial opportunity

It’s not often you find a media and marketing team that genuinely gets you, especially as an athlete whose motivation goes beyond podiums. New Season doesn’t just help me share my message. They help me elevate it, and they push me to turn inspiration into real action.

Isabella Bertold